Big Data

Big Data refers to the vast volumes of structured and unstructured data that are generated every day. The term encompasses the challenges associated with processing, analyzing, and extracting valuable insights from this data due to its size, complexity, and speed of growth.

Organizations leverage big data analytics to gain insights into customer behavior, market trends, and operational efficiency. Technologies such as Hadoop and Spark are commonly used to manage and analyze big data, enabling businesses to make data-driven decisions.